Brand Voice Guide: Thread and Home
Voice Traits
Warm
Sound friendly and human, like someone who cares about the home and the person receiving the gift.
Clear
Use simple, direct language so customers easily understand what they are buying, when it is available, and what to expect.
Honest
Share only what is true and useful, without exaggeration or overpromising.
Helpful
Make decisions easy by offering relevant details, such as gift wrapping and preparation time, without pressure.
Say This, Not That
| Say this | Not that |
|---|---|
| “Our new collection is available from 1 November 2026.” | “Don’t miss out on our amazing new collection!” |
| “Gift wrapping can be requested with your order.” | “You must add gift wrapping at checkout.” |
| “Orders take three working days to prepare.” | “We’ll ship your order as fast as possible!” |
| “This handmade home good is a simple, thoughtful gift.” | “This is the perfect gift for everyone.” |
Ready-to-Use Sentences
Product Descriptions
- “This handmade home good is part of the new Thread and Home collection, available from 1 November 2026.”
- “Gift wrapping can be requested with your order.”
Social Posts
- “Our new collection is available from 1 November 2026.”
- “Looking for a simple gift for the home? Gift wrapping can be requested.”
Customer Messages
- “Thank you for your order. It will take three working days to prepare.”
- “You can request gift wrapping for your order.”