30-Second Reel Script Document
Store: Notebook and Line
Product: Undated weekly planner
Audience: University students
Goal: Demonstrate the planner’s features and invite orders by private message
Length: 30 seconds
Format: Vertical Reel, 9:16
Visual rule: Phone above desk, hand writing only, no faces
Allowed product features: Undated weekly planner; spaces for tasks, appointments, and notes
CTA: Order by private message
Do not include: Discounts, price promises, productivity claims, time-management claims, or outcome claims
Filming Setup
- Place the phone on a tripod, stack of books, or fixed stand above the desk.
- Use a top-down view of the planner.
- Keep the camera stable and lock focus/exposure on the planner page.
- Use natural light from the side if possible, so the hand does not block the page.
- Props needed:
- Notebook and Line planner
- Pen
- Plain desk surface
- Only the hand and pen should be visible.
- Write slowly and clearly so the spaces are easy to read.
Timed Script
| Time | Shot | Voiceover | On-Screen Text |
|---|---|---|---|
| 0:00–0:04 | Hook shot: The planner is closed on the desk. A hand enters and opens it to a blank weekly page. | “This is an undated weekly planner.” | Undated weekly planner |
| 0:04–0:09 | The hand points to the page layout, showing the three writing areas. | “No printed dates. One page has three writing spaces.” | No printed dates |
| 0:09–0:15 | Close top-down shot of the task space. The hand writes “Lab report.” | “Write tasks in the task space.” | Tasks |
| 0:15–0:21 | The hand moves to the appointment space and writes “Tutor 4 pm.” | “Write appointments in the appointment space.” | Appointments |
| 0:21–0:26 | The hand moves to the note space and writes “Bring sources.” | “Write notes in the note space.” | Notes |
| 0:26–0:30 | The hand lifts the pen and rests beside the planner. The full page is visible. | “Order by private message.” | DM to order Notebook and Line |
Full Voiceover
This is an undated weekly planner.
No printed dates. One page has three writing spaces.
Write tasks in the task space.
Write appointments in the appointment space.
Write notes in the note space.
Order by private message.
On-Screen Text Sequence
- Undated weekly planner
- No printed dates
- Tasks
- Appointments
- Notes
- DM to order
- Notebook and Line
Optional Caption
Undated weekly planner with spaces for tasks, appointments, and notes. DM to order.
Optional Hashtags
#NotebookAndLine #WeeklyPlanner #UndatedPlanner #Stationery #UniversityLife
Editor Notes
- Keep cuts simple and clean.
- Use a readable sans-serif font.
- Place on-screen text in the upper third or lower third so it does not cover the writing.
- Do not add discount stickers, sale badges, or urgency text.
- Do not add claims such as “stay organized,” “save time,” “be more productive,” or “get things done.”
- The Reel should show the product features only: undated weekly planner, task space, appointment space, and note space.