Below is a one-month content plan with 12 posts total across Instagram and TikTok, balanced at 3 posts per week.
Assumptions / placeholders to replace before posting:
- [Restaurant Name]
- [delivery app] — e.g., the specific delivery platform you use
- [order link] — your profile link or ordering link
Confirmed from your brief:
- SAR 35 business lunch
- Available Sunday to Thursday
- Fresh local meat daily
- Family seating
- Goal: increase orders through delivery apps
All content ideas below are suggested ideas, not claimed trending topics.
| # | Week | Platform | Format | Idea / Visual Suggestion | Suggested Copy | CTA |
|---|---|---|---|---|---|---|
| 1 | Week 1 | Reel | Close-up of a fresh mandi plate, then quick cuts of the restaurant’s clean seating and delivery packaging. | Need a quick, satisfying lunch? Our SAR 35 business lunch is available Sunday–Thursday. Fresh local meat, family-friendly mandi, and ordering through [delivery app]. #RiyadhMandi #BusinessLunch #FamilyRestaurant | Tap [order link] or search [Restaurant Name] on [delivery app]. | |
| 2 | Week 1 | TikTok | Short video | POV-style clip: office worker opens a delivery bag and plates the mandi. On-screen text: “POV: your lunch break deserves good mandi.” | On-screen: POV: your lunch break deserves good mandi. SAR 35 business lunch. Sunday–Thursday. Caption: Fresh local meat, family-friendly mandi, available for ordering through [delivery app]. #RiyadhFood #MandiRiyadh #LunchBreak | Order now on [delivery app]. |
| 3 | Week 1 | Carousel | 3 slides: 1) family seating, 2) fresh local meat, 3) SAR 35 business lunch. | Why families in Riyadh choose us: comfortable family seating, fresh local meat daily, and a SAR 35 business lunch Sunday–Thursday. Dine in or order through [delivery app]. #RiyadhFamily #MandiRiyadh #BusinessLunch | Save this for lunch and order through [delivery app]. | |
| 4 | Week 2 | TikTok | Behind-the-scenes video | Kitchen-focused clip showing fresh local meat being prepared. On-screen text: “Fresh local meat daily.” | On-screen: Fresh local meat daily. Caption: We prepare fresh local meat daily for our mandi. Order through [delivery app]. #RiyadhMandi #FreshLocalMeat #MandiRiyadh | Order lunch today. |
| 5 | Week 2 | Reel | Simple menu highlight: “SAR 35 business lunch” with clean visuals of the plate and restaurant seating. | One lunch. One price. Our SAR 35 business lunch is available Sunday–Thursday. Fresh local meat, family-friendly mandi, and delivery through [delivery app]. #BusinessLunch #RiyadhFood #MandiRiyadh | Link in bio to order. | |
| 6 | Week 2 | TikTok | Slideshow / quick tutorial | Screen recording or simple steps: open app, search restaurant, choose business lunch. | On-screen: 1. Open [delivery app] 2. Search [Restaurant Name] 3. Choose the SAR 35 business lunch. Caption: Quick lunch idea for workdays. Fresh local meat daily. #RiyadhDelivery #BusinessLunch #MandiRiyadh | Order now. |
| 7 | Week 3 | Single image | Photo of the family seating area, clean and welcoming. | A mandi spot built for families: comfortable seating, fresh local meat daily, and ordering through [delivery app] when you prefer to eat at home. #FamilyRestaurant #RiyadhMandi #FamilySeating | Dine in or order through [delivery app]. | |
| 8 | Week 3 | TikTok | Workday lunch hack | Fast clip: desk, delivery bag, plated mandi. On-screen text: “Your workday lunch idea: SAR 35 mandi.” | On-screen: Your workday lunch idea: SAR 35 mandi. Sunday–Thursday. Caption: Fresh local meat, family-friendly mandi, available through [delivery app]. #RiyadhLunch #BusinessLunch #MandiRiyadh | Order for lunch on [delivery app]. |
| 9 | Week 3 | Reel | Delivery unboxing: sealed bag, opening, plating, close-up of rice and meat. | Mandi through [delivery app]. Fresh local meat, family-friendly mandi, and a SAR 35 business lunch available Sunday–Thursday. #RiyadhDelivery #MandiRiyadh #BusinessLunch | Search [Restaurant Name] on [delivery app]. | |
| 10 | Week 4 | TikTok | Family meal idea | Warm clip of a home table with mandi, family setting. On-screen text: “Family dinner idea: order our mandi for tonight.” | On-screen: Family dinner idea: order our mandi for tonight. Caption: Available through [delivery app]. Fresh local meat daily. #RiyadhFamily #MandiRiyadh #FamilyDinner | Order now on [delivery app]. |
| 11 | Week 4 | Carousel | 4 slides: Sunday–Thursday business lunch, fresh local meat, family seating, delivery ordering steps. | This week’s lunch plan: Sunday–Thursday, SAR 35 business lunch. Fresh local meat daily. Family seating available. Order through [delivery app]. #BusinessLunch #RiyadhMandi #FamilyRestaurant | Order for lunch through [delivery app]. | |
| 12 | Week 4 | TikTok | Last-reminder clip | Close-up of mandi plate with text: “Business lunch ends Thursday.” | On-screen: Business lunch ends Thursday. SAR 35. Fresh local meat. Caption: Order your last business lunch of the week through [delivery app]. #RiyadhFood #BusinessLunch #MandiRiyadh | Order now. |
Suggested posting rhythm
- Instagram: 6 posts total — 3 Reels, 2 carousels, 1 single image
- TikTok: 6 posts total — short videos, behind-the-scenes, POV, tutorial-style, family meal idea
- Keep the same offer wording consistent: SAR 35 business lunch, Sunday–Thursday
If you want, I can also turn this into:
- Arabic captions for the Saudi market, or
- a ready-to-post calendar with exact days and times.