Handling price objections

Prepares practical replies to the most common price objections, with a question that steers back to value.

What you send

Prepare short, practical replies to these price objections. For each: the reply, a question that brings the conversation back to value, and what to avoid.

We sell a point-of-sale subscription for coffee shops at SAR 249 a month. Objections: "You're more expensive than the competitor", "Our manual till is good enough", "We have no budget right now", "Give me a discount and I'll sign today".

What you get

Objection Practical reply Value question What to avoid
“You’re more expensive than the competitor” “Understood. The price is SAR 249/month because it’s built around the full daily workflow: faster checkout, clearer sales tracking, and less manual guesswork. If the competitor is cheaper, the real question is whether it covers the same parts of your day.” “What’s the one thing you need the POS to fix first: speed, reporting, inventory, or staff accountability?” Don’t attack the competitor or say “you get what you pay for” without specifics.
“Our manual till is good enough” “That can work for a simple setup. The POS becomes useful when you want to reduce manual counting, see what’s selling, and avoid end-of-day uncertainty without adding more admin work.” “How much time do you currently spend reconciling sales, stock, or cash at the end of the day?” Don’t dismiss their current process or assume they’re “behind.”
“We have no budget right now” “No problem. If budget is tight, let’s keep it simple: SAR 249/month only makes sense if it saves time, reduces mistakes, or helps you understand your sales better than the current method.” “If this were free for a month, what result would you want to see before paying for it?” Don’t pressure them into a discount or imply they’re not serious buyers.
“Give me a discount and I’ll sign today” “I can’t guarantee a discount just for signing today. What I can do is make sure the plan is right for your shop before we start. If it saves you time or gives you clearer sales visibility, it may still be worth SAR 249/month.” “What would make this worth paying for in your first month: faster checkout, better reports, or less manual reconciliation?” Don’t immediately discount, and don’t use fake urgency.

How it works

  1. Give your product, price and the objections.
  2. Practice the replies before the call.
  3. Add new objections as you hear them.

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