Below is a 12-question discovery-call table for your 30-minute call with Hoda Nasser. The questions are ordered by stage and kept open-ended so they can guide the conversation without feeling like a checklist.
| Stage | # | Discovery-Call Question | Purpose |
|---|---|---|---|
| Current setup | 1 | “Walk me through what happens from the moment a customer places an order until the order is marked complete, including how updates are recorded in the shared spreadsheets.” | Understand the current order workflow, handoffs, and where customer updates are created. |
| Current setup | 2 | “How do your 8 team members divide responsibility for the spreadsheet, and who is responsible when an order update is missed?” | Identify ownership, bottlenecks, and accountability gaps in the current process. |
| Current setup | 3 | “What information do you need to track for each order to know whether the customer has been properly updated?” | Learn the key order statuses, fields, and tracking details that matter to the team. |
| Problems and impact | 4 | “Tell me what usually happens when an order update is missed—how does the customer find out, and how does the team respond?” | Uncover the failure pattern, customer impact, and operational consequences. |
| Problems and impact | 5 | “How much time, money, or goodwill does the team currently lose each day from missed updates, late responses, or rework?” | Quantify the impact and help build the business case for a better tracking solution. |
| Problems and impact | 6 | “What steps have you already taken to reduce missed updates, and what has prevented those efforts from working fully?” | Identify attempted fixes, limitations, and possible objections to new tools or changes. |
| Priorities | 7 | “If you could fix one part of the order-update process first, what would you choose and why?” | Reveal the most urgent priority and the outcome Hoda cares about most. |
| Priorities | 8 | “What would need to happen in the next 30 days for you to consider the missed-update problem significantly improved?” | Define a short-term success metric and clarify what would make the solution valuable quickly. |
| Budget | 9 | “How does Color Basket normally decide whether to pay for a tool like this, and what kind of cost or savings would make it worth exploring?” | Understand the budget process and value threshold without assuming a specific number. |
| Budget | 10 | “What cost or funding constraints would make an order-tracking solution easy or difficult to approve?” | Surface budget limits, approval friction, and possible ROI anchors. |
| Decision | 11 | “Who else needs to be involved in evaluating, approving, or paying for a new order-tracking solution, and what would they need to see to support it?” | Identify the decision-maker, stakeholders, and approval criteria. |
| Next step | 12 | “Based on what we discussed, what would be the most useful next step for you—such as a short demo, pilot plan, or pricing review—and what timeline or start date would work best?” | Confirm the desired next action, buying intent, and preferred start date. |
Suggested pacing for a 30-minute call:
Use the first 8 questions to understand the situation and problem. Spend the remaining time on budget, decision, and next step. If Hoda gives a short answer, follow up with one focused question such as, “Can you give me an example of that?”